Every website has a structure and it is often overlooked by many. We must know that having an organized website structure is really important as it enhances SEO.
So what makes up a website’s structure? This is how a website’s individual pages are linked together. These pages should be organized in a way that’s easy for a user, and Google’s spiders, to navigate.
There are number of reasons how website structure affects Mcallen SEO.
1. Site Crawlability
Web crawlers like Googlebot crawl through your website’s entire text content to figure out what your website is all about. It navigates through subpages and individual topics to understand the website as a whole. The better your site structure, the easier the crawlers can access and index the content.
2. Internal Link Structure
Internal links are important because of the following reasons:
3. User Experience
When a user can’t figure out how to find the information they wanted in your website, they will probably seek it out on someone else’s website. Click-through rate, bounce rate, and time spent on site are all signalling factors to Google’s algorithm. Google uses this information from searchers to rank your site and those statistics indicating a positive experience validates the search results to Google. We’ve seen that users that “search” for an item convert about 50-100% higher! Remember to noindex search pages.
4. URL Structure
Consider how your individual page URLs are built. The structure of your URL can impact a number of things that contribute to your SEO.
It is best you develop a strong site structure before you create your site.The better your site structure, the better your chance of ranking higher in the search engines.
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