The Challenge
For quite some time, Zitro Electric had relied solely upon traditional marketing methods, such as buying google ads and Yellow Page advertisements in order to bring in business.
They realized that more and more people and businesses were going online to find electrical contractors. Unfortunately, at that point they were nowhere to be found online and the traditional advertising methods they were employing were resulting in horrible ROI for their business. They decided it was time for a change and that they wanted to instead start focusing their marketing efforts online, on people that were actively searching for their services. They also realized that their website wasn’t converting very well, as the little traffic they were receiving, wasn’t converting well. |
The Solution
Mcallen Web Design Experts started by delivering a highly detailed website audit and SEO audit to determine what needed change and where.
From the audit and analysis, we then redesigned the website with fresh, compelling content using industry specific and highly relevant keywords. Also adding H1 optimized title tags to pics and to homepage, along with adding a meta description and keywords. The onpage optimization is only 10% of what we do, but is vital to be able to rank. Off Page optimization is where we put in work, to many details to be listed here. We then informed Zitro Electric that their best bet was to use an attractive form on their homepage to capture the attention of those looking for his service. For SEO, We proposed an aggressive white hat link outreach campaign that would entice webmasters to link back to Zitro Electric in exchange for quality, targeted content. |
The Results
After only 3 short months, Zitro Electric could tell something was different.
The newly optimized website, along with the back links and rebranding shot Zitro up to the top of SERPs for dozens of their major keywords and key phrases. They went from receiving one or two calls per day, to now over 20 a day from their organic search listing and Google My Business listing. |
A 1200% increase in organic website traffic
Visitors spending 75% more time on the site
First page Google rankings for dozens of non-branded keywords
An 800% increase in quote requests online
A 300% increase in monthly revenue
Where Are They Now?
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