How Your Website Structure Affects SEO

Every website has a structure and it is often overlooked by many. We must know that having an organized website structure is really important as it enhances SEO.


So what makes up a website’s structure? This is how a website’s individual pages are linked together. These pages should be organized in a way that’s easy for a user, and Google’s spiders, to navigate.


There are number of reasons how website structure affects Mcallen SEO.

1. Site Crawlability

Web crawlers like Googlebot crawl through your website’s entire text content to figure out what your website is all about. It navigates through subpages and individual topics to understand the website as a whole. The better your site structure, the easier the crawlers can access and index the content.

Tip:

• Include internal links on every page to create a bridge from one part of your website to another.
• Make sure that there are no dead ends or broken links through your website.
• Use Breadcrumbs and related posts to automate the process of site crawlability and internal linking
• Try to minimize or avoid navigation structures that are built entirely in Flash or JavaScript as they are nearly impossible for search engine spiders to parse and crawl.
  

2. Internal Link Structure

Internal links are important because of the following reasons:

• It allows search engines to find other pages through keyword-rich anchor texts.
• Internal links decrease page depth. We’re finding a flat architecture is working well.
• It gives users an easier way to navigate through a website, which can result in a better user experience.
• Internal links help spread link juice that adds great value with regards to ranking in SERPS.

Tip:

• Make your website pages accessible with only a few clicks.
• Categorize and organize links in a way that won’t wreck your website structure. Make sure your category pages have internal links to them!

3. User Experience

When a user can’t figure out how to find the information they wanted in your website, they will probably seek it out on someone else’s website. Click-through rate, bounce rate, and time spent on site are all signalling factors to Google’s algorithm. Google uses this information from searchers to rank your site and those statistics indicating a positive experience validates the search results to Google. We’ve seen that users that “search” for an item convert about 50-100% higher! Remember to noindex search pages.

4.  URL Structure

Consider how your individual page URLs are built. The structure of your URL can impact a number of things that contribute to your SEO.
Tip:

• If the URL has a lot of special characters, it makes it difficult for search engines to crawl the website. Check your URL for extraneous characters. These are URLs with characters like: &, $, %, or @
• Use hyphens (-) instead of underscores (_) in separating keywords. Using hyphens makes it easier for their web crawler analytics to parse relevant information and produce solid results.
• Create a readable, keyword-focused URL.

 
It is best you develop a strong site structure before you create your site.The better your site structure, the better your chance of ranking higher in the search engines.

To see how your website can benefit  fill out form here